Privacy Policy

DhanBhumi

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At Dhan Bhumi, your privacy is paramount. This Privacy Policy is designed to clearly articulate how we collect, utilize, disclose, and safeguard your personal information when you access and use our real estate platform, mobile applications, and related services (collectively, the "Services"). Please note that our real estate services are currently limited to properties and users within India.

This Policy forms an integral part of our Terms of Use. By using our Services, you signify your acceptance of this Policy and consent to the practices described herein.

Important Notice

This Policy forms part of our Terms of Use and is effective from the date you register and accept our terms and conditions. By using our services, you consent to the collection and use of your personal information as described below.

1. Information We Collect

We collect information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you ("Personal Data").

1.1 Data You Provide Directly

Registration and Profile Data: Your name, email address, postal address, pin code, contact number, occupation, and self-declared interests.

Authentication Data: When registering via third-party accounts (e.g., Google, Facebook), we retrieve the necessary profile information permitted by your settings with that third party to create your DhanBhumi account.

Financial and Transaction Data: For paid Services, this includes billing address, payment method, payment card details, and transaction history.

Voluntary Data: Information you submit through feedback, surveys, communication with customer support, participation in promotions, or while using interactive features of the platform (e.g., saved searches, property wish lists).

1.2 Data Collected from Your Use of the Services

Usage and Activity Data: Information regarding the properties you view, search queries you enter, listing data you access, time spent on pages, and the sequence of pages visited.

Technical and Device Data: Your internet protocol (IP) address, browser type and version, operating system, device identifiers (e.g., mobile device ID), device capabilities, and access times.

Location Data: General location derived from your IP address or, with your consent, precise location data from your mobile device when using location-based features.

2. Legal Basis for Processing

We rely on several legal bases to process your Personal Data, which include:

  • Contractual Necessity: Processing data necessary to perform the Services you request, such as managing your account, processing payments, and fulfilling listing requests.
  • Legitimate Interests: Processing necessary for our business operations, such as improving our Services, developing new features, marketing our platform, and ensuring network security, provided these interests do not override your rights.
  • Consent: Processing data based on your explicit consent for specific purposes (e.g., sending promotional emails or collecting precise location data). You can withdraw consent at any time.
  • Legal Obligation: Processing required to comply with applicable laws, regulations, or mandatory requests from government authorities.

3. How We Use Your Information

We use the collected information for the following primary purposes:

  • Service Provision: To operate, maintain, and provide the core functionality of the DhanBhumi platform and the Services you request.
  • Personalization: To tailor content, property recommendations, and advertisements based on your location, search history, and stated preferences.
  • Communication: To send essential service updates, security alerts, technical notices, and administrative messages.
  • Marketing and Promotions: To send targeted marketing communications, promotional offers, and newsletters (you may opt-out at any time).
  • Analytics and Improvement: To monitor, analyze, and understand usage trends and preferences to enhance the speed, functionality, and user experience of our website and applications.
  • Security and Enforcement: To detect and prevent fraud, maintain the security and integrity of our systems, enforce our Terms of Use, and resolve disputes.
  • Legal Compliance: To comply with all applicable laws and regulations, including adherence to relevant third-party advertising policies, such as the Google Ads policies, in connection with any advertising campaigns.

4. Information Sharing and Disclosure

We may disclose your Personal Data to the following categories of recipients:

  • Group Companies and Affiliates: Sharing with related entities to support internal business operations and resource management.
  • Service Providers: Sharing with trusted third-party vendors, consultants, and service providers (e.g., payment processors, hosting providers, analytics partners) who perform services on our behalf and are bound by confidentiality agreements.
  • Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
  • Advertisers and Partners: We share aggregated or anonymized data that cannot reasonably be used to identify you with advertisers and third-party partners for market analysis and targeted advertising.
  • Public Forums and Listings: Information you post to public areas of the platform (e.g., property listings, reviews, forum comments) will be accessible to others.
  • Legal Authorities: Disclosure when we believe it is necessary to comply with a legal obligation, enforce our rights, protect your safety or the safety of others, or investigate fraud.

We will never sell or rent your personally identifiable information to third parties for their independent marketing purposes without your explicit consent.

5. Cookies and Tracking Technologies

We use cookies, web beacons, and other similar tracking technologies to collect information, store preferences, analyze site usage, and personalize your experience.

Types of Cookies: We use strictly necessary, functional, performance, and targeting/advertising cookies.

Your Control: Most browsers allow you to disable or manage cookies through their settings. However, disabling certain cookies may negatively impact the functionality and features of our Services.

6. Data Security and Retention

6.1 Data Security

We employ industry-standard, commercially reasonable administrative, technical, and physical security measures, including data encryption, firewalls, and restricted access protocols, to protect your Personal Data from unauthorized access, disclosure, or modification.

Important Note: No method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee its absolute security, and we disclaim liability for security breaches beyond our reasonable control.

6.2 Data Retention

We retain your Personal Data for as long as your account is active or as needed to provide you with the Services, or for a reasonable period thereafter to comply with our legal obligations, resolve disputes, and enforce our agreements.

7. International Data Transfers

As a global platform, your Personal Data may be stored and processed in any country where we have facilities or where we engage service providers. By using our Services, you consent to the transfer of information to countries outside your country of residence, which may have different data protection rules than those of your country. We implement appropriate safeguards, such as standard contractual clauses, to ensure your Personal Data remains protected in accordance with this Policy.

8. Your Data Protection Rights

You have the following rights regarding your Personal Data, subject to applicable legal exceptions:

  • Right to Access: You may request access to the Personal Data we hold about you.
  • Right to Deletion ("Right to be Forgotten"): You may request the deletion of your Personal Data. This request is subject to our legal obligations to retain certain data (e.g., financial transaction records).
  • Right to Rectification:You may request that we correct any inaccurate or incomplete Personal Data.
  • Right to Data Portability: You may request to receive your Personal Data in a structured, commonly used, and machine-readable format.
  • Right to Restrict Processing: You may request that we limit the way we use your Personal Data.
  • Right to Object: You have the right to object to the processing of your Personal Data for direct marketing purposes or when processing is based on legitimate interests.
  • Opt-Out of Communications: You can opt-out of receiving promotional or marketing emails from us at any time by following the unsubscribe link in those emails or contacting us directly.

To exercise any of these rights, please contact us using the details provided below. We may need to verify your identity before fulfilling your request.

9. Third-Party Links

Our Services may contain links to websites or services operated by third parties. We are not responsible for the privacy practices or content of these external sites. We strongly encourage you to review the privacy policies of any third-party sites before providing them with your Personal Data.

10. Policy Updates

We reserve the right to update this Privacy Policy periodically to reflect changes in our data practices, technology, or legal requirements. The updated Policy will be effective immediately upon posting on our website. We will indicate the date of the last revision at the top of the Policy. We recommend reviewing this Policy frequently to stay informed about how we are protecting your information.

Questions & Grievance Redressal

If you have complaints, concerns, or questions regarding the use of your information, please contact us:

Address

DhanBhumi Developers - 52, First Floor, Jacaranda Marg
DLF Phase 2, Gurugram, Haryana - 122002

Email

info@dhanbhumi.com

Phone

+91-90110-00078